Which of the following is the best way for them to proceed?

An organisation has a large number of products and is unsure about how to allocate funding across the products.

Which of the following is the best way for them to proceed?
A . Allocate funding evenly based on the revenue share for each product
B. Allocate funding equally across all products
C. Fund small incremental changes for each product and measure outcomes and repeat
D. Let the Finance Director decide

Answer: C

Explanation:

Small Incremental changes and the right measures can help us decide where best to allocate funds.