Unrealized Value is measured by a gap between ____________ and ____________ (choose the best

Unrealized Value is measured by a gap between and (choose the best

Unrealized Value is measured by a gap between ____________ and ____________ (choose the best

two answers).
A . The current experience
B. The desired or actual experience
C. The total size of the market
D. The market share

Answer: A,B

Explanation:

When customers, users, or clients experience a gap between their current experience and the experience that they would like to have, the difference between the two represents an opportunity; this opportunity is measured by Unrealized Value. Looking at Unrealized Value helps an organization to maximize the value that it realizes from a product or service over time.