Which of the following could be considered a competitive advantage for a company?

Which of the following could be considered a competitive advantage for a company?
A . reduced lead times
B. high profit margin
C. return on investment
D. brand reputation

View Answer

Answer: A

Explanation:

Reduced Lead Times is a form of Competitive Advantage. Competitive Advantage is something one company does well that would make a customer choose it (something it does that other don’t). The study guide actually points out that profit margins, return on investment and reputation are NOT forms of competitive advantage on p.38