Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

A client implements Search and Display media partners’ remarketing pixels on its website to re-target site visitors with product offerings.

– None of these media partners currently have integration with the Audience Manager.

– The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client’s CRM system, media, site behavior, third-party data services, and email programs.

– The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.

Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?
A . Share audiences via server-to-server destination
B . Leverage Customer Data Feed to share audiences with the media partners
C . Implement the media partners’ remarketing pixel on more webpages
D . Share audiences via URL type destination

View Answer

Answer: D