What should a solution architect recommend to this client for experience personalization on the website?

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.

The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:

– Adobe Audience Manager

– developed Content Management System (CMS)

– developed Site Personalization platform that supports API-based integration

– Adobe Campaign

– Adobe Advertising Cloud

– Adobe Analytics

What should a solution architect recommend to this client for experience personalization on the website?
A . Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
B . Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform
C . Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
D . Integrate the in-house developed Site Personalization platform using Audience Manager APIs

Answer: B

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