What strategy might you suggest to address this concern?

exams AD0-E502 AD0-E502 exam 0 Comments

A client is concerned about their campaign’s rising cost per click (CPC) despite good conversion rates.

What strategy might you suggest to address this concern?
A . Reduce the target audience size
B . Test different ad creatives
C . Increase the campaign budget
D . Shift to cost per impression model

Answer: B