Given a scenario where a digital campaign's CTR has significantly decreased over the past week, what should be your initial recommendation to potentially improve performance?

Given a scenario where a digital campaign’s CTR has significantly decreased over the past week, what should be your initial recommendation to potentially improve performance?

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Given a scenario where a digital campaign’s CTR has significantly decreased over the past week, what should be your initial recommendation to potentially improve performance?
A . Increase the campaign budget
B . Modify the targeting criteria
C . Enhance the creative design
D . Ignore the drop as it is temporary

Answer: B