Given a scenario where a campaign shows inconsistent data across different platforms, what should be the first course of action?

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Given a scenario where a campaign shows inconsistent data across different platforms, what should be the first course of action?
A . Discontinue use of the least accurate platform
B . Standardize data measurement criteria across platforms
C . Focus only on the platform showing the best performance
D . Increase advertising spend to test data accuracy further

Answer: B