- All Exams Instant Download
How should they manage unsubscribes by communication type?
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. How should they manage unsubscribes by communication...
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?A . Configure the Send Activity to automate the refresh. B. Use a Filter Activity...
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level. Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?A . Recent Email Send Summary B. Email Performance by...
What Approval Workflow should be used for this requirement?
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?A . Custom Workflow B. Multi-Team Workflow C. Two-Step Workflow D. Standard WorkflowView AnswerAnswer: B
Which results file format is available for selection when generating this report?
A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email. Which results file format is available for selection when generating this report?A . Data File (.csv) B. Image File (.jpg) C. Word Document (.docx) D. Compressed File (.tar.gz)View AnswerAnswer:...
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard, what needs to be reconfigured in the marketing cloud account,
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard, what needs to be reconfigured in the marketing cloud account,A . enhance ftp B. encrypted ftp C. data loader D. file transferView AnswerAnswer: A
Which tool should a team with no SQL knowledge or support use?
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation. Which tool should a team with no SQL knowledge or support...
Which tool should supply insights into the tone of subject lines?
The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends. Which tool should supply insights into the tone of subject lines?A . Einstein Recommendations B. Einstein Messaging Insights C. Einstein Copy InsightsView AnswerAnswer: A
Which 2 best practices should NTO employ when sending email?
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement. Which 2 best practices should NTO employ when sending email?A . Set Cadence Expectations to front with Subscribers B. Send generic content to appeal to all audicences. C. Send Multiple emails a day to keep...
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible. Choose two answers
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible. Choose two answersA . style or text for when images...
