Which 2 best practices should NTO employ when sending email?

Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.

Which 2 best practices should NTO employ when sending email?
A . Set Cadence Expectations to front with Subscribers
B. Send generic content to appeal to all audicences.
C. Send Multiple emails a day to keep the brand top of mind
D. Use Subscriber data to dynamically populate email content

Answer: A,D