Why would the marketer be unable to configure a holdback audience?

A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.

Why would the marketer be unable to configure a holdback audience?
A . The Journey is a one-time scheduled send.
B. Holdback audiences are only available for A/B Tests.
C. The journey is scheduled to repeat.
D. Holdback audience cannot be used for subject lines tests.

View Answer

Answer: D