During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
A . Define strategies, implement; monitor and adjust; listen and analyze
B . Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
C . Implement, monitor and adjust, listen and analyze.
D . Implement, monitor and adjust.

Answer: B