James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product .
Which stage of the social media strategy plan cycle is he in?
A . Set goals
B . Listen and analyze
C . Identify the target audience
D . Define strategies
Answer: C
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months .
Which big data value component was missing from the analysis about the spike?
A . Choice the company used an inadequate data analysis system
B . Confidence the combined data had insufficient certainty.
C . Complexity, data from multiple sources was poorly matched and imprecise.
D . Context; most if the posts were complaints about product performance.
Answer: D
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers .
Which social media tool can he use to meet these needs?
A . Live streaming
B . Business blog
C . Micro blog
D . Webinar
Answer: C
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter .
Which of the following would be the most effective way for her to optimize her social media campaign?
A . Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
B . Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
C . Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
D . Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
Answer: A
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report .
What stage of social media mining is this?
A . Target data preprocessing
B . Evaluation and interpretation
C . Data transformation
D . Data mining and patterning
Answer: A
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference.
What would be the best strategy to attract the largest number of customers to the signing?
A . Share videos of previous signings on YouTube.
B . Schedule an event on Facebook.
C . Update their biographies on Linkedin
D . Post images from the novels to Pinterest
Answer: A
Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns should Alice define her audience’s positions in the social media funnel?
A . Implementation and measurement
B . Planning
C . Development
D . Preparation
Answer: B
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
A . It creates a social character that is engaging the community.
B . So that followers from one platform will automatically become followers on another platform.
C . So that others can manage the accounts when someone leaves.
D . It improves brand recognition.
Answer: D
A company can use statics from social media to predict behavior .
What kind of big data strategy is this?
A . Social analysis
B . Performance management
C . Decision science
D . Data exploration
Answer: D
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network.
What types of risks will she need to address as she develops the strategy for these community areas?
A . Damage to reputation and legal issues.
B . Regulatory compliance and privacy violations
C . Cybercrime and financial loss
D . Theft of intellectual property and corporate identity
Answer: B