CIW 1D0-623 CIW Social Media Specialist Online Training
CIW 1D0-623 Online Training
The questions for 1D0-623 were last updated at May 05,2024.
- Exam Code: 1D0-623
- Exam Name: CIW Social Media Specialist
- Certification Provider: CIW
- Latest update: May 05,2024
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide Davids organization the ability to collect and use data about the user, such as their interests.
Which of the following would be an inappropriate use of this information’?
- A . The owner of the site uses the contact information to sell them services from other companies he owns
- B . The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
- C . The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
- D . The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
Kameron is assigned to minimize the vulnerabilities in his company’s social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule. To mitigate the situation. Kameron first focused on redefining who has access to new product information.
What would be the next area to improve?
- A . Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- B . Provide training for all employees in the company regarding legal and regulatory compliance
- C . Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D . Implement regular reviews ofoutbound communications
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A . Define strategies, implement; monitor and adjust; listen and analyze
- B . Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
- C . Implement, monitor and adjust, listen and analyze.
- D . Implement, monitor and adjust.
You suspect that some of your social media posts are not reaching your target audience .
What can you do to improve the effectiveness of your posts?
- A . Create compelling ads and promote well-received organic posts.
- B . Evaluate the click through rates to your Web site.
- C . Repeal the same posts over and over.
- D . Address posts to the entire platform audience.
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product .
Which stage of the social media strategy plan cycle is he in?
- A . Set goals
- B . Listen and analyze
- C . Identify the target audience
- D . Define strategies
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report .
What stage of social media mining is this?
- A . Target data preprocessing
- B . Evaluation and interpretation
- C . Data transformation
- D . Data mining and patterning
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers .
What should she look for when trying to identify the right potential influencers for her audience?
- A . The 90/9/1 rule.
- B . Promotion, sharing, and engagement
- C . Reach, relevance, and resonance.
- D . The 80/20 rule
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months .
Which big data value component was missing from the analysis about the spike?
- A . Choice the company used an inadequate data analysis system
- B . Confidence the combined data had insufficient certainty.
- C . Complexity, data from multiple sources was poorly matched and imprecise.
- D . Context; most if the posts were complaints about product performance.
Which of the following is the chief disadvantage to using social media?
- A . A company must establish policies covering social media usage and provide training
- B . You can gather information about what customers want in products.
- C . In a crisis situation, a company’s reputation can be damaged quickly.
- D . A company can lose control of how its corporate logo is used.
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network.
What types of risks will she need to address as she develops the strategy for these community areas?
- A . Damage to reputation and legal issues.
- B . Regulatory compliance and privacy violations
- C . Cybercrime and financial loss
- D . Theft of intellectual property and corporate identity
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