https://mysite.demdex.net/event?

A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%} What is causing this issue?A . The tag is missing the d_adsrc parameter.B . The tag is missing...

January 20, 2020 No Comments READ MORE +

Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

A client implements Search and Display media partners’ remarketing pixels on its website to re-target site visitors with product offerings. - None of these media partners currently have integration with the Audience Manager. - The client has implemented Audience Manager as its DMP solution to create richer target audience segments...

January 19, 2020 No Comments READ MORE +

What should the architect look for in the response to the Adobe Analytics call?

An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?A . 2 × 2 image/gifB . asynchronous iframeC . “stuff”D . “SUCCESS”View AnswerAnswer: B Explanation: Reference: https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/server-side-forwarding/...

January 19, 2020 No Comments READ MORE +

Which data partner’s segment should the architect recommend?

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings. Which data partner’s...

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Which identifier should an architect use to meet these requirements?

A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor...

January 18, 2020 No Comments READ MORE +

What should the architect look for in the response to the Adobe Analytics call?

An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?A . 2 × 2 image/gifB . asynchronous iframeC . “stuff”D . “SUCCESS”View AnswerAnswer: B Explanation: Reference: https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/server-side-forwarding/...

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Which action should the architect recommend to meet the requirements?

A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls. Which action should the architect recommend to meet the requirements?A . Create a data source in AAM for Adobe AnalyticsB . Disable the outbound Analytics Destination in AAMC . Enable Adobe Analytics server-side...

January 17, 2020 No Comments READ MORE +

What should the architect look for in the response to the Adobe Analytics call?

An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?A . 2 × 2 image/gifB . asynchronous iframeC . “stuff”D . “SUCCESS”View AnswerAnswer: B Explanation: Reference: https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/server-side-forwarding/...

January 16, 2020 No Comments READ MORE +

Which data collection method should the architect recommend?

Instant suppression of recent converters Which data collection method should the architect recommend?A . DCS APIsB . Customer AttributesC . Server-Side ForwardingD . Shared AudiencesView AnswerAnswer: B

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Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server. Client tracks the following media data points IDs in the Audience Manager: - Campaign - Creative - Placement - Site The client...

January 16, 2020 No Comments READ MORE +