When creating a new campaign targeted at a niche audience, what is essential to ensure the effectiveness of the campaign setup?

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When creating a new campaign targeted at a niche audience, what is essential to ensure the effectiveness of the campaign setup?
A . Applying broad targeting criteria to reach more people
B . Using generic messaging to appeal to multiple audiences
C . Developing highly customized ads specific to the niche audience
D . Allocating a minimal budget to test the campaign

Answer: C