Which of the following would be the appropriate course of action to take?

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to ‘Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.

Which of the following would be the appropriate course of action to take?
A . Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
B. After being given their consent, go into their Pardot account settings and enable operational emails sending.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Answer: C

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