Which of the following will positively affect reputational strength of an organisation? Select TWO that apply.

Which of the following will positively affect reputational strength of an organisation? Select TWO that apply.
A . Adopting out-of-date technology
B . Weak internal coordination
C . Great gap between reputation and reality
D . High ethical standards
E . Strong customer focus

Answer: D,E

Explanation:

In a globalisedcommercial world characterised by dynamic market and multiple companies competing for business, a positive corporate reputation can be an enormous asset.

Reputational strength in one organisation might be based on some or all of the following characteristics:

– Quality of products or services

– Low cost/high value for money

– High ethical standards

– Reliability

– Cutting-edge technology

– Strong customer focus

– Engineering excellence

LO 1, AC 1.4