Which of the following is the most appropriate term for the SBU according to the Boston Consulting Group model?

A company has a number of Strategic Business Units (SBUs), one of which operates in a market that is experiencing high growth. The SBU has only been in operation for a short while and therefore its market share relative to its competitors is small.

Which of the following is the most appropriate term for the SBU according to the Boston Consulting Group model?
A . Dog
B . Star
C . Cash Cow
D . Question Mark

Answer: D