Which of the following actions would be most likely to improve an entity's gross profit margin?

Which of the following actions would be most likely to improve an entity’s gross profit margin?

Which of the following actions would be most likely to improve an entity’s gross profit margin?
A . Negotiating with trade suppliers for a bulk purchase discount
B . Offering increased credit to customers
C . Reducing administrative expenses by 10%
D . Writing down the value of obsolete inventories

Answer: A