Which business goal is aligned with this challenge statement?

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: "How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?"

Which business goal is aligned with this challenge statement?
A . Increase positive environmental impact brand awareness
B . Increase online engagement with the company marketing site
C . Increase overall electric vehicle sales by 20% annually

Answer: A

Explanation:

The business goal that is aligned with this challenge statement is to increase positive environmental impact brand awareness. This goal reflects the desired outcome of making electric car buyers feel confident they are having a positive impact on the environment by choosing the company’s vehicles.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/align-challenge-statements-with-business-goals