Which best practice should they follow to uphold their sender reputation?

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.

Which best practice should they follow to uphold their sender reputation?
A . Continue monitoring the bounce rate for changes.
B . Remove the bounced addresses before the next send.
C . Nothing ― bounce rates up to 30% are acceptable.

View Answer

Answer: B