MKT-101 V1

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension. What is the optimal segmentation process that NTO should use to...

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email. Which configuration ensure these subscribers do NOT receive these emails?A . Add an Auto-Suppression list to the default sender profile.B . Configure Auto-Suppression list for the Commercial classification.C . Add subscribers to the Account opt-out...

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?A . Use the Update Contact a:B . A Utilize exit criteria for the journey.C . Ensure...

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP. How should the automation be configured to run?A . Schedule the automation to run hourly.B . Trigger the automation via API.C ....

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issues?A . Einstein Engagement ScoringB . Einstein Copy insightsC . Einstein Messaging InsightView AnswerAnswer: C

Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?A . SQL activity using data viewsB . Audit Trail extractC . Tracking Data extractView AnswerAnswer: A

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issues?A . Einstein Engagement ScoringB . Einstein Copy insightsC . Einstein Messaging InsightView AnswerAnswer: C

Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow. Which mobile optimization option provides the quickest turnaround and easiest implementation?A . Mobile ResponsiveB . Responsive AwareC . Mobile AwareView AnswerAnswer: C

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?A . A/B TestingB . Path OptimizerC . Einstain Engagement ActivitiesView AnswerAnswer: B

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn. What should happen with the scheduled send, if no other action is taken?A . The...