Which advanced segmentation feature would be chosen for this use case?

A developer wants to create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.

Which advanced segmentation feature would be chosen for this use case?
A . Dynamic segmentation
B. Sequential segmentation
C. Multi-entity segmentation

View Answer

Answer: B

Explanation:

To create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins, the developer should use sequential segmentation.

Sequential segmentation is an advanced segmentation feature that allows the developer to define a sequence of events or actions that customers mustperform within a specified time frame to qualify for the segment. The developer can use the sequential segmentation builder to drag and drop events or actions and set the time constraints for each step. Dynamic segmentation and multi-entity segmentation are not relevant for this use case. Dynamic segmentation is a feature that allows the developer to create segments based on real-time data ingestion and activation. Multi-entity segmentation is a feature that allows the developer to create segments based on multiple entities or data sources, such as profiles, products, or locations.

References: https://experienceleague.adobe.com/docs/journey- optimizer/using/segmentation/advanced-segmentat