What should be recommended to increase the conversion rates on the paid searchads?

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid searchads?
A . Develop custom redirects in Pardot to use on the paid search ads.
B . Create new content for the paid search ads that direct to the home page.
C . Place additional navigation on the LenoxSoft home page.
D . Direct traffic from the ad to a Pardot landing page instead of the home page.

Answer: B