What percentage of customers’ intent to purchase is explained by market segment?

Customers were surveyed to assess their intent to purchase a product. An analyst divided the customers into groups defined by the company’s pre-assigned market segments and tested for difference in the customers’ average intent to purchase.

The following is the output from the GLM procedure:

What percentage of customers’ intent to purchase is explained by market segment?

Click the calculator button to display a calculator if needed.
A . <0.01%
B . 35%
C . 65%
D . 76%

View Answer

Answer: D