What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer’s website retargeting audiences with Google?

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer’s website retargeting audiences with Google?
A . Only send users who have visited the website using another browser (e.g. Chrome)
B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
C. Share the segment using the Google Customer Match connection using ECID as the target identity

View Answer

Answer: B

Explanation:

According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari.

Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en