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A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.

What must they do in order to complete the new destination creation?
A . Move to the activation flow
B. Select an audience
C. Create their own marketing action

View Answer

Answer: C  A

Explanation:

According to the Adobe documentation, if none of the predefined marketing actions match the intent for which data will be exported to the destination, the practitioner can create their own marketing action by selecting “Other” and providing a name and description for it.

Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#creating-a-new-marketing-action

A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?
A . Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection
B. Amazon S3 connection
Salesforce Marketing Cloud connection
C. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection

View Answer

Answer: C

Explanation:

According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match.

Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses

An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
A . This year
B. Rolling Range
C. Custom date
D. Within (+/-)

View Answer

Answer: C  B

Explanation:

According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date.

Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency

A Real-Time CDP Business Practitioner has to create a new segment of California residents.

What field group tile should they drag onto the segment builder canvas?
A . Audiences
B. Events
C. Attributes

View Answer

Answer: C

Explanation:

According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California.

Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#attributes

A Real-Time CDP Business Practitioner needs to analyze a segment’s profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.

Which profile status types can the practitioner use for this scenario?
A . Realized and Leaving
B. Qualified and Existing
C. Realized and Exiting

View Answer

Answer: C

Explanation:

According to the Adobe documentation, realized profiles are those that have newly qualified for a segment, while exiting profiles are those that have been removed from a segment due to no longer meeting the segment definition. These profile status types can be used to analyze the segment’s profile count over time.

Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-profile-count.html?lang=en#profile-status-types

A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.

Which type of evaluating segment should the practitioner use?
A . Streaming segmentation
B. Edge segmentation
C. Batch segmentation

View Answer

Answer: B

Explanation:

According to the Adobe documentation, edge segmentation is a type of streaming segmentation that evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. This allows for faster segment evaluation and activation, enabling use cases such as same page and next page personalization.

Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/edge.html?lang=en

An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

What type of segmentation could be used?
A . Frequency Segmentation
B. Recency Segmentation
C. Sequential Segmentation

View Answer

Answer: C

Explanation:

According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential-segments.html?lang=en

A Real-Time Business Practitioner has to export a customer’s email address and corresponding attributes to a SFTP connection.

Which destination type is recommended in this scenario?
A . Streaming profile export
B. File based destinations
C. Streaming segment export

View Answer

Answer: B

Explanation:

According to the Adobe documentation, file based destinations are destinations that allow exporting data from Adobe Experience Platform as files to an external system or service via SFTP or Amazon S3 protocols. These destinations can export profile attributes, segment memberships, or both, using various file formats and compression methods.

Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/file-based.html?lang=en

An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.

How can the practitioner speed up the segment evaluation process for these segments?
A . Evaluate the segment on-demand using the Segment Service API
B. Evaluate the segment on-demand using the Segment Query Service
C. Evaluate the segment on-demand using the Experience Cloud Edge

View Answer

Answer: C   A

Explanation:

According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segmenst evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform,

close to where data collection occurs.

Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experience-cloud-edge.html?lang=en

An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.

Which type of destination should the practitioner use?
A . Streaming Profile Export Destination
B. Connection
C. Extension

View Answer

Answer: A

Explanation:

According to the Adobe documentation, streaming profile export is a type of destination that allows sending raw events or attributes associated with profiles in real-time to an external system or service. This type of destination does not require creating or activating segments, and can use any identity namespace as the target identity.

Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en