What are the attributed sales from Facebook for Week 2?

A snack company ran a preliminary simple linear regression analysis to determine channel contributions to sales. The model, coefficients, and data set are as shown. All numerical values are rounded.

Sales(week) = BO (Intercept) + B1 f(FB Video) + B2 f(FB Display) + B3 f(TV) + B4 f(Digital Video)

What are the attributed sales from Facebook for Week 2?
A . 68
B . 62
C . 55
D . 57

View Answer

Answer: C