What solution should the analyst recommend to enhance the ability to create a functional LTV model?

A taxi company is working on building an understanding of household customer lifetime value. Some of their customers order via digital platforms, some via phone, and some alternate between the two. They currently calculate lifetime value (LTV) by looking at all hashed order data including email addresses for online customers and all phone numbers...

Which action should the brand take?

An ecommerce brand needs to determine if additional placements will drive more results than focusing the budget primarily on Facebook Feed. A/B test results: • Campaign 1: Facebook Feed • Cost per purchase: S5 • Campaign 2: Four placements • Cost per purchase: S3 • Facebook News Feed cost per purchase: $1.50 • Instagram...