To write a clear, concise hypothesis, which two questions should be asked?

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An e- com me tee company wants to test a new layout on a product page.

To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
A . What is the reason for running this test?
B . How will success be measured?
C . What is the current conversion rate?
D . Will any new products be added soon?

Answer: A,C