Based on this scenario, what is the most appropriate optimization goal for this test?

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor’s advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.

Based on this scenario, what is the most appropriate optimization goal for this test?
A . Bounce rate
B . Video views per visit
C . Site registration rate

View Answer

Answer: A