Business Partners can earn more margin when they implement certain Plays.
For example, when IBM Business Partners sell the combination of IBM Cognos and IBM Case Manager OR IBM Optim/Guardium and IBM StoredIQ, this would be called: A . an Extended Play B . a Land and Expand Play C . a Synergy Play D . a Road to Success Play
What is the IBM Analytics strategy in regards to Industry Solutions? A . Develop complete industry solutions targeted at the line of business. B . Develop specialized infrastructure offerings to meet unique Industry needs. C . Engage business partner experts to assist IBM customers in developing custom solutions. D . Build deep internal IBM skills in each Industry to help IBM engage with Industry executives.
Does a Business Partner Seller find out which customers are up for renewal? A . Their VAD would contact IBM to obtain information on which S&S orders will renew within the next year. B . They would contact the IBM field team with the customer relationship to get a current list. C . They would contact their BPR, who is informed each month of customers that are renewing their S&S contracts. D . They would contact their VAD for the report that IBM sends them of all S&S orders about to renew within the next 180 days
Which is an accurate behavior of the buyers in the Business Analytics Commercial space? A . Buyers in the Commercial space are shifting toward Information Technology. B . Buyers in the Commercial space are shifting toward Operations. C . Buyers in the Commercial space are shifting toward the Line of Business. D . Buyers in the Commercial space are shifting toward Finance.
When selling into an organization, what does the Seller need to know from each individual on the customer team involved with the project? A . What products do they prefer? B . What is their role and individual agenda? C . What is their role in the project? D . How does the project impact their job?
IBM Watson is cognitive technology that processes information more like a human than a computer.
Cognitive computing is described by which of the following attributes? A . Analyze unstructured data, store it in a repository, and synthesize it for decision making. B . Combine structured data in new ways to generate new analytic questions to explore. C . Describe current data, prescribe actions to take, and predict outcomes. D . Understand natural language, generate hypotheses, and learn as you go.