Identify each characteristic on the left as describing either transaction-based sales or contractual partnerships

HOTSPOT

Identify each characteristic on the left as describing either transaction-based sales or contractual partnerships.

Answer:

Explanation:

✑ a) Is a less-complex sales process: Transaction-based

✑ b) Does not lead to customer loyalty or predictive revenue stream: Transaction-based

✑ c) Leads to more upsell and cross-sell opportunities: Contractual partnerships

✑ d) Requires more commitment, knowledge, and expertise: Contractual partnerships