Which of the following is the most appropriate approach to investors or shareholders who have high level of influence but low interest in the running of business?

Which of the following is the most appropriate approach to investors or shareholders who have high level of influence but low interest in the running of business?
A . Engage and keep them satisfied
B . Engage and consult with them regularly
C . Keep these people inform through general communication media
D . Manage them closely

View Answer

Answer: A

Explanation:

Investors or shareholders who have high level of influence but low interest belong to ‘Keep satisfied’ quadrant of Mendelow’s Stakeholder Matrix. You may read 2 versions from L4M1 and L4M5 here:

Table

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LO 1, AC 1.1