One main goal of pursuing a digital supply chain transformation is:

One main goal of pursuing a digital supply chain transformation is:
A . achieving perfect order fulfillment across all sales channels using technology.
B . building sustainable competitive advantage through integrated capabilities.
C . integrating all supply chain tools and technologies to increase operational efficiencies.
D . maximizing sales through the e-commerce channel.

View Answer

Answer: B

Explanation:

According to the ASCM site, the goal of the CTSC certification is to help supply chain professionals develop the skills and knowledge to lead a successful digital transformation that creates value and competitive advantage. The certification covers topics such as digital strategy, business model innovation, customer-centricity, and integrated capabilities. Therefore, option B best reflects the main goal of pursuing a digital supply chain transformation.12