Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

Choose 2 answers
A . Use SMS as a channel due to its significantly higher engagement rate as compared to email
B . Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
C . Use CRM Analytics to analyze customer engagement history over the last 24 months
D . Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Answer: A,D

Explanation:

These answers are correct because they are recommendations that can improve the success of the automated re-engagement campaign. Using SMS as a channel can increase the engagement rate as compared to email, as SMS messages have higher open and response rates. Configuring Einstein Recommendations in Marketing Cloud can automate segment generation for Journey Builder, which can help create personalized and relevant messages based on customer data and behavior.

References:

https://www.salesforce.com/products/marketing-cloud/best-practices/sms-marketing-statistics/

https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_recommendations.htm&type=5