Which two data mining objectives would be consistent with their business goal?

A client has a business goal of increasing units sold by 10 percent.

Which two data mining objectives would be consistent with their business goal? (Choose two.)
A .  Create a profile of customers most likely to default on their account.
B .  Create a profile of current high value customers’ purchasing patterns.
C .  Reduce marketing costs.
D .  Determine which products should be grouped together on the shopping Web site.

Answer: B,D

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