Which strategy should a consultant recommend to address the VP's concern?

Which strategy should a consultant recommend to address the VP’s concern?

In a recent management meeting, the VP of sales voiced concern over the current economic environment. To better understand the effectiveness of its marketing efforts, the VP expressed a need to monitor and reduce churn going forward.

Which strategy should a consultant recommend to address the VP’s concern?
A . Create a year over year sales by Account report.
B . Create an average stage duration by Opportunity report.
C . Create a Historical Trending report.

Answer: C

Explanation:

Historical Trending reports in Salesforce allow users to analyze changes in key data points over time, making them an excellent tool for monitoring and understanding churn. By using a Historical Trending report, Cloud Kicks can track fluctuations in opportunity stages, account statuses, and other relevant metrics. This enables the VP of sales to gauge the effectiveness of marketing efforts, identify patterns, and take proactive measures to reduce churn.

A year-over-year sales report and an average stage duration report provide valuable insights, but they do not offer the same level of detailed, time-based analysis that a Historical Trending report can offer for tracking churn.

Salesforce Documentation

Reference: Analyze Historical Trends in Salesforce Historical Trending Overview