Which Key-Value Area is most effective at measuring market potential? (Choose the best answer)

Which Key-Value Area is most effective at measuring market potential? (Choose the best answer)
A . Time-to-Market.
B. Current Value.
C. None of the above.
D. Unrealized Value.

Answer: D

Explanation:

Unrealized Value suggests the potential future value (market potential) that could be realized if the organization could meet the needs of all potential customers or users.

The goal of looking at Unrealized Value is for the organization to maximize the value that it realizes from a product or service over time.

When customers, users, or clients experience a gap between their current experience and the experience that they would like to have, the difference between the two represents an opportunity; this opportunity is measured by Unrealized Value.

Questions that organizations need to continually re-evaluate for unrealized value are: