When working with a prospect on a master data opportunity, what must you keep in mind about these types of corporate initiatives?

When working with a prospect on a master data opportunity, what must you keep in mind about these types of corporate initiatives?
A . They always take a minimum of 2 years to deploy regardless of the scope of the project and how many systems are involved
B . These projects are typically driven by IT people who work in tandem with a large consulting firm
C . Master data projects do not necessarily have to involve many applications and systems but can focus on one ERP application
D . It is more than just a technology and includes the disciplines, practices and processes to accommodate, control and manage change in your master data assets

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Answer: D