What element of the POPII model had caused the sale to fail?

In order to identify potential improvements, a business analyst has been asked to document the current customer sales experience in a large, electrical superstore. Whilst shadowing a customer service advisor, a sale was lost because the advisor couldn’t authorise a price discount for a customer, who had seen the product advertised at a lower price by a competitor. The customer advisor tried to discount the product to match the competitor’s price but was unable to do so.

The customer service advisor explained that this discounting required management approval and. unfortunately, both managers authorised to do this were on their lunch break

What element of the POPII model had caused the sale to fail?
A . Process.
B . People.
C . information.
D . Technology

Answer: A