What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct Answer to this question.

What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct Answer to this question.
A . Emarsys Scripting Language
B. Link Editor
C. Personalization token
D. Manage optional content

Answer: A,C

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