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The action a selling organization undertakes to reduce customer defections is also known as _____________.
The action a selling organization undertakes to reduce customer defections is also known as _____________.
A . marketing
B . upselling
C . cross-selling
D . retention
Answer: D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (203)
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