Proactive retention is applicable when a customer is _____________.

Proactive retention is applicable when a customer is _____________.
A . initiating contact to churn
B . in a collections process
C . likely to churn
D . a high value customer

View Answer

Answer: C

Explanation:

Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (208)