Tag - MCE exam

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead...

A marketer is creating an autoresponder email to send a link to a piece of content. What is an incorrect use of a token?A . A text token for the link to a displayed imageB . A text token for the link to the contentC . A lead token for...

A marketer wants to identify duplicate leads using the person’s full name instead of email address. How can the marketer accomplish this task?A . Adjust the duplicate System Smart List filter value to Full NameB . Create a Smart List using the Full Name filter and the duplicate constraintC ....

What is the difference between hard bounces and soft bounces?A . A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.B . A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within...

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below. Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo. Which modifications must Michael make to...