The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads’ score?A . -100B . {{System.Reset}}C . ResetD . = 0 View Answer Answer: D Explanation: Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403...
Continue readingIn which two ways can a marketer avoid a spamtrap? (Choose two.)
In which two ways can a marketer avoid a spamtrap? (Choose two.)A . Establish a direct Opt-in process for all leadsB . Email leads who have been inactive for more than 6 monthsC . Purge the database of inactive leadsD . Purchase lists from data vendors View Answer Answer: A,C Explanation: Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282...
Continue readingWhat should be added as a flow step in a Smart Campaign to accomplish this?
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads. What should be added as a flow step in a Smart Campaign to accomplish this?A . Add to SFDC CampaignB . Add...
Continue readingWhich two behaviors can be tracked with Munchkin code? (Choose two.)
Which two behaviors can be tracked with Munchkin code? (Choose two.)A . Web page visitsB . Web page clicksC . Social media activityD . Web page bookmarksE . Average time spent on site View Answer Answer: A,E Explanation: Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+ Website...
Continue readingWhat is an incorrect use of tokens in this situation?
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations. What is an incorrect use of tokens in this situation?A . Lead token for a Custom Field valueB . System token for the Unsubscribe LinkC . My token for a...
Continue readingWhich Program Channel Type should be used to register leads and host the event onsite?
A marketing director is asked to email leads to invite them to a company event. Which Program Channel Type should be used to register leads and host the event onsite?A . Tradeshow ChannelB . Email BlastC . Roadshow ChannelD . Webinar Channel View Answer Answer: D...
Continue readingHow can the marketer determine which leads filled out the form on a specific landing page?
A marketer has a global form that is used on five white-paper landing pages. How can the marketer determine which leads filled out the form on a specific landing page?A . Create a Landing Page Performance ReportB . Create a smart list using the filter “Visited Web Page” with the constraint of “Form =...
Continue readingFrom where are the tokens inherited?
Given the Active Lead Model program: From where are the tokens inherited?A . Behavioral Scoring folderB . Lead Scoring folderC . z_Archive folderD . Active Lead Scoring Model program View Answer Answer: B Explanation: Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024...
Continue readingHow can the URL of the landing page be changed?
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed. How can the URL of the landing page be changed?A . URL Tools > Edit URL SettingsB . Landing Page Editor > Change URLC . URL Builder > SEO URLD...
Continue readingIn which component of the Control Panel will the schedule for the email be set?
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized. Given the screenshot: In which component of the Control Panel will the schedule for the email be set?A . Add A/B TestB...
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