Which report can compare metrics based on user acquisition date over a series of weeks?
A . User Explorer report
B . Users Flow report
C . Cohort Analysis report
D . Active Users report
Answer: C
Which report can compare metrics based on user acquisition date over a series of weeks?
A . User Explorer report
B . Users Flow report
C . Cohort Analysis report
D . Active Users report
Answer: C
Which report indicates the last page users viewed before leaving your website?
A . All Pages report
B . Landing Pages report
C . Exit Pages report
D . Pages report
Answer: C
Auto-tagging is used to collect data from which kinds of traffic?
A . Website referral traffic
B . Search engine traffic other than Google
C . Social media traffic
D . AdWords Campaign traffic
Answer: D
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
A . Data Import
B . The Measurement Protocol
C . Browser cookies
D . The Networking Protocol
Answer: B
Once you have deleted a view, you have a limited number of days to restore that view.
A . False
B . True
Answer: B
What feature would you set up to collect company-specific data such as Member Status?
A . Custom Dimension
B . Custom Metric
C . Custom Filter
D . Event Tracking
Answer: A
Filters let you include, exclude, or modify the data you collect in a view.
A . False
B . True
Answer: B
Which report demonstrates how well specific parts of your website performed?
A . Content Drilldown report
B . Frequency and Recency report
C . Location report
D . Top Events report
Answer: A
Which campaigns require you to add manual tags to destination URLs for tracking?
A . AdWords and email campaigns
B . Email campaigns
C . AdWords campaigns
D . None of the above
Answer: B
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
A . Active Users report
B . Users Flow report
C . User Explorer report
D . Cohort Analysis report
Answer: A