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Given a scenario where a campaign's performance is faltering midway, what are effective procedural concepts to troubleshoot and revive the campaign?
Given a scenario where a campaign's performance is faltering midway, what are effective procedural concepts to troubleshoot and revive the campaign? (Choose Two)A . Doubling the existing budget without further analysisB . Analyzing performance data to identify underperforming areasC . Revising ad creatives and testing new messagingD . Sticking to...
In evaluating the performance of a campaign, what metric indicates the cost effectiveness of the campaign targeting?
In evaluating the performance of a campaign, what metric indicates the cost effectiveness of the campaign targeting?A . Click-through rateB . Cost per clickC . Cost per acquisitionD . ImpressionsView AnswerAnswer: C
What are the key considerations when applying procedural concepts to optimize a campaign?
What are the key considerations when applying procedural concepts to optimize a campaign? (Choose Three)A . Adjusting targeting based on performance analyticsB . Maintaining a consistent bid strategy regardless of resultsC . Testing different ad formatsD . Revisiting the campaign objectives for alignment with business goalsE . Ignoring external market...
Which factor is most important when editing a duplicated campaign for a different geographic market?
Which factor is most important when editing a duplicated campaign for a different geographic market?A . Changing the campaign's overall themeB . Localizing ad copy and creative elementsC . Keeping the same targeting as the original campaignD . Using the same budget distribution as the originalView AnswerAnswer: B
What is the first step in running a new digital campaign effectively?
What is the first step in running a new digital campaign effectively?A . Reviewing historical campaign dataB . Setting a large budget to ensure visibilityC . Selecting a broad audienceD . Consulting external expertsView AnswerAnswer: A
When supplying recommendations for a campaign aimed at increasing local store visits, what aspect should be emphasized?
When supplying recommendations for a campaign aimed at increasing local store visits, what aspect should be emphasized?A . Global reach and exposureB . Localized ad content and geo-targetingC . General brand awarenessD . Broad demographic targetingView AnswerAnswer: B
Which of the following is crucial when reading data within the platform to make campaign adjustments?
Which of the following is crucial when reading data within the platform to make campaign adjustments?A . Year-over-year trendsB . Real-time dataC . Historical benchmarksD . All of the aboveView AnswerAnswer: D
Which report would best help in understanding daily user engagement trends?
Which report would best help in understanding daily user engagement trends?A . Conversion rate reportB . Hourly activity reportC . Return on investment (ROI) reportD . Bounce rate reportView AnswerAnswer: B
What strategy might you suggest to address this concern?
A client is concerned about their campaign’s rising cost per click (CPC) despite good conversion rates. What strategy might you suggest to address this concern?A . Reduce the target audience sizeB . Test different ad creativesC . Increase the campaign budgetD . Shift to cost per impression modelView AnswerAnswer: B
When setting up campaigns, which of these procedural concepts are crucial for ensuring that ads are correctly attached to placements?
When setting up campaigns, which of these procedural concepts are crucial for ensuring that ads are correctly attached to placements?A . Using the same ads across all placements to save timeB . Matching the ad content with the placement’s audience characteristicsC . Reviewing placement performance data to guide ad attachmentD...
