Which of the following represents an SEO strategy of using short phrases of three to five key words?
A . Word cloud
B . Word salad
C . Long-tail keyword
D . Boolean operator keywords
Answer: C
Which of the following represents an SEO strategy of using short phrases of three to five key words?
A . Word cloud
B . Word salad
C . Long-tail keyword
D . Boolean operator keywords
Answer: C
A web site designer is using percentage based dimensions to allow a web site to shrink or enlarge according to the browser and device screen size.
Which of the following is the name for this type of design?
A . Responsive grid design
B . Fixed grid design
C . Fluid grid design
D . Symmetrical grid design
Answer: A
Your web developer has presented a report of a focus group’s review of your new website. The report contains information on the amount of time the group spent on the site, the number of clicks required to navigate, and the general pattern of navigation.
What kind of testing was the focus group performing?
A . Formative testing
B . Objective testing
C . Qualitative testing
D . Summative testing
Answer: C
Explanation:
Reference: https://www.trymyui.com/quantitative-and-qualitative-testing
Nicki is working on a website for a company that sells handmade beauty products online. One of the goals for this site is to attract and retain site visitors.
What is one tactic she could use to help achieve this goal?
A . Create a complex and unique navigation system to really impress new visitors to the site.
B . Make sure users can only view products on the site after they have filled out a registration form to create an account.
C . Create a blog section that can be updated weekly with tutorials on innovative ways to use the website’s beauty products.
D . Show visitors a wealth of similar product options on affiliate sites by displaying large, animated ads in the header and sidebar.
Answer: C
What would be a limitation to using a framework to create a large web site?
A . Most frameworks have some form of security issues.
B . Frameworks typically are harder to master than coding with HTML5.
C . Frameworks may be limited in functionality.
D . Most frameworks have a cost associated with each design.
Answer: A
Consider the following image.
What kind of Web site would benefit most from this kind of layout?
A . A dictionary of definitions for slang words and phrases
B . A social media site promoting movies through video trailers
C . A photo gallery site for clothing fashions
D . A general newspaper site, with many images and videos
Answer: D
What is an advantage of the mind mapping approach to brainstorming?
A . It better captures and represents brainstorming ideas in the way that your brain conceives of them.
B . Creating a mind map on a computer program computer fosters an immediate connection to the hand, brain, and map contents.
C . It helps to guide your thoughts on a clear path by representing your ideas in an organized, linear fashion.
D . Computer based mind mapping software tools generates an accurate site.
Answer: A
Which of the following would be defined during the functionality part of a site specification?
A . The structure of the information contained in the site incorporates an intuitive navigational scheme
B . Tasks the site will be able to perform, such a detailed product search or managing products in a virtual shopping cart.
C . The look and feel of a site, such as typography, color schemes, images, and spacing.
D . The content contained in the site, such as text describing the business and products, images, and video files.
Answer: B
Web development is a collaborative process.
Which of the following is an example of a benefit from collaborative design?
A . Customer recognition
B . Increased time for development
C . The ability to show off a skill set
D . Employee satisfaction
Answer: A
You are consulting on the development of a complex Web site for an airline maintenance company. It will contain a large library of technical information. Maintenance technicians will use the site to understand the requirements of their jobs, the physical structure of the airplanes, and other important information. They will need to refer to different areas of the site frequently.
What kind of positional awareness tool should be included to help navigation through the site?
A . Site maps
B . Deep URLs
C . Breadcrumb trails
D . Descriptive page headings
Answer: A